All About Marketing

When you’re in business, you are in the business of marketing. With any products or services you have, it does no good how many product lines you have or how excellent the quality may be – if not enough people know about your business, you will surely have a hard time realizing sales needed to make your business profitable.

Thus, it is wise to put enough focus on your marketing strategies especially during your start-up. And continue to be aggressive all throughout your operation. Keep in mind that competitors are only waiting for the opportunity to push you aside, and claim their share of the market.

Finding A Need - And Filling It

A business will be successful if its products or services can provide a solution to a problem/need.

It has always been to my understanding, that businesses offering products which are basic needs of people have higher chances to succeed.

The challenge I think, is when the business is offering what one might not usually categorize as a basic need, but somewhat of a luxury, like in the amusement or entertainment business perhaps.

On the other hand, is to be happy and entertained not a basic human need?

Perhaps there is a chance for such amusement businesses to prosper...